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Introduction

Background and context

The purpose of this standard is to ensure that all showcards used in Statistics New Zealand surveys have a similar look and feel, and adhere to recognised best practice.

Showcards are used in face-to-face Statistics New Zealand surveys. They are generally used for closed questions and provide a number of response categories from which the respondent can choose the most appropriate option(s).

The main use of showcards is to allow the respondent to read through the response option categories at their own pace, repetitively if necessary, so that they are able to evaluate and consider all options adequately. Showcards can also be used for the delivery of sensitive questions, or to illustrate or help define what is asked about in the question.

Rationale for the standard

This standard was developed to assist survey developers create and develop showcards consistent with recognised best practices.

Development of the standard

This standard was developed by making reference to recognised best practice, consulting with survey developers, field staff, and other statistical agencies. Its development included considerations for the visually impaired and those with reading difficulties.

Scope

This standard is applicable to all showcards produced by Statistics NZ for use in face-to-face surveys, and represents best practice in data collection for all other government agencies.

This standard does not include language cards presented to the respondent at the doorstep if they do not understand English.

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