Local content programming on New Zealand television

The data in this indicator is no longer being updated.

Stats NZ is developing well-being indicators, Indicators Aotearoa New Zealand - Ngā Tūtohu Aotearoa, to track New Zealand’s progress. As the well-being indicators have similar aims to the NZ Progress Indicators and NZ Social Indicators, we are reviewing the future of these existing indicators.

Please contact us at info@stats.govt.nz if you have any questions.

Why is this important for social statistics?

We measure local content programming because television can help to share and enrich culture. Local television programmes give information, portray ways of life, and express the cultures of diverse groups.

This indicator measures the number of hours of local content screened on New Zealand television, as a proportion of the total content schedule. It covers programmes aired on the seven major nationwide free-to-air channels: TV One, TV2, TV3, FOUR, Prime, Māori Television, and Choice. 

  • Image, Local content programming on New Zealand television.

    Most recent data

    The graphs below are interactive. Hover over data points to see exact values. Click legend text to hide or show variables.

    Figure 1

    Note: Prime time is between 6pm and 10pm, seven days a week.
    See information about this data.

    Figure 2

    Information about the data

    Figures 1 and 2

    Date published: May 2017
    Next update expected: May 2018
    Update frequency: Annually
    Specific classification used: ‘Local content’ is material made in New Zealand that reflects New Zealand identity and culture. Programmes made in New Zealand but with no New Zealand content are not counted.
    Geographic coverage: National
    Demographic information available? No
    Internationally recognised measure? Yes
    Source: NZ On Air – Local content: 2016
    Purpose of the survey or data: To measure the amount of local content broadcast on the seven main free-to-air national channels (TVNZ 1, TVNZ 2, Three, Prime, FOUR, Choice, and Māori Television).
    Data quality: See Local content: 2016 – Appendix 1: Notes on methodology, p33.

    Want to know more?

    Ministry of Social Development – The Social Report 2016 – Te pūrongo oranga tangata
    NZ On Air – Research

Downloadable file:

Excel icon. Local content programming on New Zealand television – tables (Excel, 3 sheets, 21kb)

Includes breakdowns by year, and programme genre.

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